EA’s Brass Stones

I was playing Madden on my X-box the other day (but let’s face it, that’s all I ever do with my X-box from August to Christmas), when after choosing my play I saw the following on my pre-snap screen.


Wow EA, talk about ballsy.  Is it not enough that Madden is the most popular sports franchise of all time, and that suckers like me continue to shell out $60 each season for the equivalence of roster updates?  Now you’ve resorted to showing me ads on the game that I paid for that obstruct the game experience?  Thanks jerks!

Look, I’m fine with you inserting ads into the game where it’s realistically done so.  I’ve come to accept the “Sprint Recap”, and the “Snickers Chompion Coin Toss” for two reasons: 1) It doesn’t interfere with my actual game play; 2) Because this is done during regular NFL games and is a sad reflection of the level of sponsorship in the NFL.  The league is pretty bad when it comes to in-game ads, but I don’t see ads streaming across the jumbotron before the QB is going to snap the ball.

Seriously EA?  I understand you’re not a charity, but there has to be better ways to get revenue than this.  Quit killing your golden goose, or before you know it it’ll stop laying eggs.