The 2026 update to my Broncos Season Ticket dilemma
This is an open letter to my family and friends who buy Broncos tickets from me.
It’s hard to believe that football season is almost upon us, and I’m excited to see if the Broncos will continue their success from last year. While I feel especially blessed to be able to go to home games, it’s necessary to address the season ticket price hike that the Broncos, once again, have made to season ticket holders.
Below is the latest update to my “Transparency Chart”, dating back to 2021, when we moved into the lower section.
| Year | Single Game Face Value* | Total Season Invoice Cost | Adjusted Sale Price** | Y/Y % Increase | Since 2021 % Increase |
|---|---|---|---|---|---|
| 2021 | $104 | $4160 | $110 | – | – |
| 2022 | $116 | $4640 | $130 | 11.54% | 11.54% |
| 2023 | $136 | $5440 | $144 | 17.24% | 30.77% |
| 2024 | $151 | $6040 | $169 | 11.03% | 45.19% |
| 2025 | $178 | $7120 | $188 | 17.88% | 71.15% |
| 2026 | $196 | $7844 | $220 | 10.16% | 88.55% |
Notes:
Years ago, the Broncos introduced dynamic pricing to mask the full-price costs they charged for preseason tickets. Now, they arbitrarily set ticket prices depending on the opponent and whether the game is in prime time. However, I’ve always maintained the same formula of dividing the invoice price by 4 (the number of seats) and 10 (the total number of games).My adjusted sales price has always been to sell the preseason games at half price, then split the other half between the other 8-9 games. For the 2026 season, the Broncos have two preseason games and eight regular-season games. I have never made a profit on any of my tickets, and in fact, I end up eating some or all of the costs on the preseason tickets.
Once again, we’re presented with another significant price increase for our Section 133 tickets. In last year’s post, I detailed the benefits and drawbacks of going with my standard formula (spreading the cost of the half-price preseason tickets over the remaining eight games) over going with the Broncos face-value tickets, which put a premium on prime time games and marquee teams (which run the risk of flopping, due to injury, teams missing expectations, or resting starters). I’m planning to stick with my standard formula for 2026, which brings the per-ticket cost to $220.
Lastly, Broncos ownership is drawing closer to breaking ground on their new stadium, set to open in 2031. I expect they will go to Personal Seat Licenses, which is a prohibitive cost and will likely end our season ticket ownership. Mentally, I’m entering the “it’s been a good run” phase.
As always, I appreciate the opportunity to go to games with my family and friends. Last year was even more special, watching my daughters come into their own as Broncos fans. My favorite photo from last season was when I captured Clara nervously praying for some Mile High Magic during the Bills playoff game. It’s a memory that I’ll hold forever, and I’m grateful that you sacrificed your time and money to join us for this incredible experience.
In Orange & Blue,
-Jeromey
